This instrument can teach, it can illuminate; yes, and it can even inspire.
But it can do so only to the extent that humans are determined to use it to those ends.

-Edward R. Murrow in a speech to attendees at the 1958 RTNDA convention.

Sunday, May 16, 2010

Jon Greenberg:

There are 3 dynamic areas affected recently by the changing face of the media.
3 dynamic areas affected recently

1. Relationships

Public radio has a transactional element. In economic downturn, we had the cushion of the relationship of our consumers of news. They responded to the needs we had. Relationships is an expanding part of the news ecology as we move forward.

2. Data base

We realize that we cannot think of ourselves as just radio. Human beings and data bases have an uncomfortable relationship. Data bases are inflexible while we are infinitely flexible.

3. Redefining news work

Mediation by databases. Generate meaning that comes to you as value added product. All ties together because trust in news builds relationships


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