What are some things which you think media consumers can do to ensure that they are consuming media responsibility?

Mr. Rich- There is no such thing as unbiased truth. If we are not constantly trying to eliminate our biases and pretend that they're no there then we are doing ourselves a disservice.

Responsibility of Consumer is to think critically and question everything that they see. New Media has a multiplicity of voices and we can put together our own opinion on reality based on all these different opinions.

Mr. Greenberg- The Consumer needs to remember the role of power. Leading media issued many articles in the wake of the Iraq war that asked "how did we get it so wrong?". They said that they failed to listen to the lonely voices. The case had not been made that Iraq has WMD and yet nobody questioned those in power.

The Media is supposed to be the 4th estate check on the other parties in power. Party in opposition did not have guts or knowledge to present other point of view. In a situation that is being reported where power really matters then you should really question the media. Power affects media presentation and ability to present other view.

Mr. Duke- Agrees with much of what Mr. Greeberg and Dr. Rich said. Reiterates that, every time you read something challenge the writers assumptions and your own assumptions.